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ROI Tracking

Home>Advertisers>ROI Tracking

ROI Tracking

Return On Investment

If you’re like most advertisers, you are running paid online and mobile search campaigns and it is likely that a good portion of your media budget is allocated to search. In order to maximize the performance of your search campaigns, you have to track everything — and that includes calls. With our dynamic number assignment technology, you can better manage the effectiveness of your search campaigns.

Adding phone numbers to search ads (especially mobile search ads) can improve click-though rates by 5-30% according to Google.

There are two main ways to use Astoria’s performance network with your online and mobile search initiatives:

Individual Number Tracking

  • Instantly activate phone numbers
  • Include promo numbers in search ad copy
  • Ideal for high traffic, high cost keywords and ad groups
  • Ideal for larger pay-per-click keyword portfolios
  • Phone numbers are auto assigned to individual search engine, keyword, and match type combination
  • Track call-based revenue generated by organic (SEO) traffic as well as paid search

Dynamic Number Assignment

Tracking the total ROI for online sales and leads in combination with those that also close over the phone helps advertisers maximize the effectiveness of their search campaigns.

Getting started is simple and straightforward and can be setup for existing campaigns or new ones.

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