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Like most mobile pay per call advertisers and publishers, you’re probably running paid online and mobile search campaigns to drive traffic that will yield you the highest return on investment. In order to maximize the performance of your search campaigns, you need to have the ability to track everything in real time— and that includes calls. With Real Time Pay Per Call Tracking and Reporting, Individual Toll Free Number Tracking and Dynamic Number Assignment, you will get better ROI from your mobile and web pay per call campaigns.
Adding phone numbers to search ads (especially mobile search ads) not only generates calls, but can improve click-though rates by 5-30% according to Google.
There are many ways to use Astoria’s Pay Per Call performance network with your online and mobile search initiatives:
Tying the calls you drive to the keyword that drove the call is a critical way to know which keywords are earning you money and which ones aren’t. That’s what some of the top Pay Per Call Affiliates are doing.