On Astoria Company, I explore how performance marketing and pay-per-call strategies drive real, measurable results for advertisers and publishers. My work dives into lead generation, call tracking, and the technology that connects high-intent prospects to the right businesses. I’ve spent years in the ad-tech space, building and optimizing campaigns across verticals like insurance, legal, and home improvement. That hands-on experience gives me a practical perspective on what actually moves the needle,from compliance with FCC rules to maximizing ROI on every call.