Offer Details:

Offer Name:

ACA Obama Care Inbounds Pay Per Call Campaign




Who qualifies for the Affordable Care Act?

Individuals at all income levels can sign up for health insurance under Obamacare. If you have a household income between 100% and 400% of the federal poverty level (FPL), you may qualify for a premium tax credit or special subsidies that will reduce health insurance costs.

It was designed to extend health coverage to millions of uninsured Americans. The act expanded Medicaid eligibility, created a Health Insurance Marketplace, prevented insurance companies from denying coverage due to pre-existing conditions, and required plans to cover a list of essential health benefits

All creatives must be emailed to, and approved by prior to launch


Conspicuously mention health insurance, ACA, Obamacare, premium tax credits as the primary offer (not in passing or secondary to more aggressive angles)

Ads MAY NOT contain:

-no images of excessive cash counting / flashing
-Implications, depictions, impressions or promises of money being deposited into a bank account
-Implications, depictions, impressions or promises of money being provided for rental assistance, gas, groceries or food
-Implications, depictions, impressions or promises of direct monetary payments to consumers
-Implications, depictions, impressions or promises of a spending card or loaded debit/credit card with which consumers can buy whatever they’d like
-Logos, branding or Marks owned by any insurance carriers, third-party companies, or government entities without prior written approval from the aforementioned.
-Images of re-loadable debit or “HSA” cards (including those violating the above provision with Visa or MasterCard logos)
-Images of Medicare cards or other government benefits
-Allusions to ACA subsidies also qualifying consumers for unrelated programs like rental assistance, food stamps, solar, etc.
-Promises or guarantees that coverage will be definitely be free
-Promises or guarantees of free dental, vision, or hearing benefits (as these nearly always cost extra)
-Promises or guarantees of “free healthcare” past the point of enrollment or implying they will have no out of pocket expenses post enrollment

-Disqualify Medicare and Medicaid either in writing or verbally in the case of videos and ideally do so again on landing pages or websites.
-Qualify consumers to make above the Medicaid threshold and
-Promote ACA essential benefits (see below)
-Promote ACA subsidies and tax credits (see below)
-Promote Qualifying Life Events during the Jan. 16 – Oct. 31 Special Enrollment Period (see below)
-Assert that many ACA-eligible Americans qualify for low to $0 premiums


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Health and Wellness, Pay Per Call

Last Updated:

May 20, 2024

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