Targeting for Hearing Aids:

Target callers in need of hearing aids, hearing enhancement devices, or similar devices.
Target new sales, NOT repairs
Target callers in need of hearing aids
Hearing aid prices range from $1,000 to $4,000 per device depending upon the level of technology they contain
Cannot use “Free” in creatives, instead use “Complimentary Consultation”
Only 20% of people who could benefit from hearing aids actually use them
Target family members trying to help their elders hear more clearly
The average age of first-time hearing aid wearers is 70 years of age
Of the 28.8 million Americans (age 20-69) who could benefit from wearing hearing aids, fewer than 16 percent have ever used them