When you're paying for every call, you need to know that call will convert. My work here breaks down how to actually build a lead generation engine that delivers real, qualified phone calls across verticals like insurance, legal, and home improvement, without wasting budget on junk traffic. I focus on the practical side of pay-per-call performance, from configuring call filtering and fraud prevention tools to navigating compliance with the FCC One-to-One Consent Rule. I bring a deep background in direct-response marketing and lead acquisition strategy, which lets me translate complex platform analytics and real-time bidding dynamics into clear, actionable guidance for both advertisers and publishers.