The selling of products and services using internet marketing is increasing speedily and people are using different internet marketing tools for getting sales. Internet marketing is relatively a cheaper way and yields better results as compared to traditional marketing skills. The pace with which internet marketing is growing cannot be measured but the results are clear. There has been a tremendous increase in the conversions and people have started trusting the online stores and other online marketing to buy different things. This is a very positive sign and due to this reason internet marketing has flourished a lot, it has benefited not only the merchants but also the affiliates and other people who were somehow linked in generating the sales.

Pay per call programs strategy:

Pay per call is a relatively newer marketing strategy and is good for those who want to increase their sales using telephone service. In this marketing strategy, customer is redirected to the call canter of merchant where he can get all the details related to a product or service in place of reading those details over a landing page. This is more responsive as compared to traditional PPC (pay per click) in which the customer has to read the whole theory and find the contact us thing, to contact the merchant through his own pocket. Now in pay per call program, customer has to pay nothing and the call charges are charged to the advertiser for per call. It does not mean that advertiser is charged for fake calls as well.

This strategy is working well so far, in this way everyone is getting benefited. Even the affiliates have applied this program to generate sales for their merchants. A direct call is always better than anything! Local businesses are getting benefited in this way as local products are sold using pay per call, the customer finds that satisfactory and does not hesitate in giving the order. Pay per call is a more trustworthy and better option as compared to other internet marketing tools as here there is a direct communication between the customer and the merchant via telephone.