Pay per call is reported to be one of the best revenue generating strategy! It is reported that its yielding rate is five percent more in sales as compared to pay per click strategy. It is especially good for smaller businesses, if you own a small business and you are planning to start an internet marketing campaign for your business then you should start with pay per click. It is simple, effective and fast! It will start giving immediate results and your business will flourish in days. If you want a steady growth and want some smooth profit, pay per call is the best option for you. Through pay per call, you can also increase the goodwill of your business and start retaining the customers. The cost of customer retention is always lesser as compared to cost of customer attraction, therefore it can be a onetime small investment to make potential clients!
The advertisement strategy, pay per call is generated from the idea of pay per click. In pay per click, the resulted ad after putting different keywords were clickable links, but in this case the results shown are in the form of toll free numbers. The customer can call any toll free number free of cost and can inquire about the product from the sales representative. This is a more quick and effective way because in this strategy merchant can directly influence the customer with the quality of his services.
Another plus point to this strategy is that you are not supposed to have a website of your own. A phone number is enough to start this PPC campaign. In this way, you are saved from spending extra money in developing a landing page and designing that in an attractive way. Previously, pay per click strategy involved a landing page that had to be very attractive, because it was supposed to convert the potential customer into a sale! Now there is no need of designers and developers in this strategy and half of your cost will be saved in this way. Bear the phone call rate and make a customer!